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Navigating Advanced Order Flows

Deck Commerce Insights
May 20, 2019

Image14_BlogAlcohol, Trademarks, and Teddy Bears – Oh My!

Ecommerce is no longer a world of black and white. Although a majority of standard merchandise can still follow a linear happy path from purchase through fulfillment, processing more complicated items can have you feeling perplexed on a twisted yellow brick road.


Laws, regulations and business rules mandate advanced order flows. Although defining that logic and process upfront can appear burdensome, those retailers who execute advanced order flows are able to provide differentiated products and, ultimately, distinguished customer experiences.


A modern order management solution (OMS) works with your storefront(s) and back-end systems to act like a wonderful wizard puppeteering unique order flow automation. As the leading, singularly-focused OMS in North America, we at Deck Commerce have seen and solved some extraordinary scenarios.


Here’s a look at three of our favorite order flow use cases we’ve constructed with customers this past year.

1. Online Wine Sales

We’re not [just] in Kansas anymore. One of Deck Commerce’s newest customers specializes in online wine sales, targeting consumers in all 48 continental United States. And guess what: each state has its own rules for online liquor sales. (And, yes, Kansas’ are among the strictest!)


To ensure no laws are ever breached or loopholes exposed, we built a standard integration with Shipcompliant by Sovos, who specializes in alcohol sales compliance. Shipcompliant manages the customer verification on the front-end – including age, address and quantity limitations – and continues to communicate with OMS through fulfillment. This ensures the correct tax rates are collected/refunded and that customers cannot call in to Customer Service with address changes that would result in the order infringing upon any industry or government regulations.


2. Customized Product Review

Online, it’s all too easy to be duped by customers hiding behind a curtain, claiming to be someone they are not. One of our customers offers customized sporting gear to athletes and fans. Part of that customization includes the option for an inscription, which the consumer enters during the order process in the shopping cart. But it falls on the responsibility of our customer to never infringe upon trademark and copyright laws. Additionally, the sporting gear brand doesn’t want any profanity to appear on its products.


To combat this customization contingency, Deck Commerce flags and routes all custom orders to a dedicated review folder within OMS for the brand’s customer service team to approve (or reject) the desired name or phrase. This ensures a customized product never reaches production or fulfillment without the business’s seal of approval first.


3. Kits & Bundles

Another of our Deck Commerce customers is in the teddy bear and stuffed animal business. Although all their products have unique SKUs and are available to be purchased individually online, the company occasionally offers special “bundles” (or “kits”) at a discounted rate for the full set. The immediate use case that arose was “what to do when a customer tries to return only part of the bundle.”


Deck Commerce’s kits and bundles capabilities allow designated orders to flow into OMS as a unique, singular SKU with the full dollar amount, while still listing the individual SKUs of the kit’s components as $0 amounts. This ensures that inventory levels are updated accurately with every order, the warehouse can properly pick and fulfill the order, and that customers can only return the entire set for a refund.


Choosing the Right Companion

Whether you’re getting into Direct-to-Consumer eCommerce for the first time or have been on this path for a while now, choosing the right technology companions for the journey ahead is imperative. Look for a partner who can help you get started quickly and help you grow and adapt. Deck Commerce is a partner that already has the brains, heart, and courage to get you feeling at home in the world of unified, omni-channel commerce.

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