Kari Polson

Kari is passionate about using digital and account-based marketing strategies to help brands grow. She can typically be found with coffee in hand and listening to a good podcast.

What is Order Orchestration & Why Does it Matter?

The continued labor shortage coupled with record-breaking ecommerce sales (projected increase of 18% YoY)is driving brands to optimize every process to serve their customers well. Spending time manually processing orders is not only costly and time-consuming but can lead to poor interactions with customers. To create excellent experiences on the front end, retailers need to focus on optimizing (and automating) the experience on the backend.  

How an OMS Works with Your Storefront to Create the Best Customer Experience

To create an ideal customer experience, retailers need to look at the entire purchasing...

6 Brands Creating Amazing Omnichannel Experiences

Omnichannel initiatives have been on retailer's “to-do” lists for years now, but with the recent...

How an OMS Optimizes the Returns Process

We made it through the 2020 holiday shopping season (and 2020 in general). The year was unlike...

Should Retailers Use a Storefront as an Order Management System (OMS)?

In the quest for an effective order management solution, one of the most common questions...

The Fundamentals of Direct-to-Consumer (D2C) Retail

The retail industry has always been fascinated by “disruptor” brands. We even integrate their...