Ecommerce is evolving fast, and brands that once relied solely on their own DTC website are now looking to marketplaces like Amazon, Walmart, Target+, and others to fuel growth. The benefits are clear:
- Access to millions of shoppers
- Increased brand visibility
- New revenue streams without additional marketing spend
But while expanding across multiple channels sounds great in theory, the execution can be a nightmare without the right infrastructure. Brands that rush in without the proper tools often face overselling, fulfillment delays, and marketplace penalties—all of which can hurt revenue and customer trust.
The Challenges of Scaling Across Marketplaces & Channels
Expanding across multiple sales channels comes with operational complexities that many brands don’t anticipate. Here are the top challenges:
Managing Inventory Across Multiple Channels
- Without a real-time inventory sync, you risk overselling on one channel while stock sits untouched in another.
- Each marketplace has its own listing and inventory management rules, making manual updates nearly impossible at scale.
Order Routing & Fulfillment Complexities
- When an order comes in, which warehouse or store should fulfill it?
- Fulfillment options like Walmart Fulfillment Services (WFS) and Amazon FBA come with benefits but also hidden costs and restrictions.
- Without an automated system, brands spend hours manually sorting and processing orders.
Marketplace-Specific Return & Refund Rules
- Each marketplace has different return policies, and failing to meet them can lead to penalties or account suspensions.
- Coordinating returns across multiple channels manually is time-consuming and prone to errors.
How an OMS Makes Expansion Seamless
An Order Management System (OMS) like Deck Commerce eliminates these roadblocks, allowing brands to scale across multiple channels without adding complexity. Here’s how:
- Real-Time Inventory Sync – No more overselling or stockouts; your inventory stays accurate across all channels.
- Automated Order Routing – Orders automatically go to the best fulfillment location based on pre-set rules, ensuring faster delivery.
- Centralized Returns Management – Process returns efficiently, stay compliant with marketplace policies, and keep customers happy.
- Scalability & Growth – Easily add new marketplaces without overloading your team with manual processes.
Real Results
Many brands struggle with marketplace expansion, but we've seen our customers experience immediate success after implementing one of our out-of-the-box feed management integrations.
- 4% Revenue Growth – Brands see an immediate lift in revenue after going live on marketplaces.
- 28% Higher AOV – A better marketplace strategy leads to higher average order values.
The right OMS doesn’t just help you sell more—it helps you scale smarter.
Ready to Expand? Let’s Talk.
Don’t let marketplace expansion turn into operational chaos. With the right OMS, you can scale seamlessly and profitably. Reach out to learn how Deck Commerce can help you master multi-channel growth.
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