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6 Common In-Store Fulfillment Challenges (and How to Overcome Them)
Retailers are increasingly turning to their stores to fulfill online orders and offer convenient return options. Fulfillment methods like Buy Online, Pick Up In-Store (BOPIS), Buy Online, Return In-Store (BORIS), and ship-from-store allow retailers to provide flexibility and speed to their customers. However, this shift presents unique challenges for in-store operations. Below, we explore common obstacles and how retailers can overcome them.