
Shoppers don’t just want their orders fast—they expect them fast.
- 68% of shoppers look for shorter delivery windows at checkout
- 55% of consumers are willing to pay for same-day delivery.
- Brands offering fast fulfillment reduce cart abandonment and increase conversion rates.
Yet, many ecommerce brands hesitate to roll out same-day delivery due to logistics challenges and cost concerns. The good news? Same-day delivery doesn’t have to be complicated—or expensive.
By leveraging an integration with a same-day courier service, like Uber, and a powerful Order Management System (OMS), brands can offer rapid fulfillment while optimizing costs—turning speed into a competitive advantage.
Why Brands Are Prioritizing Same-Day Delivery Services
Modern consumers shop with urgency. Whether it’s a last-minute gift, an essential item, or a spontaneous purchase, long shipping times lead to lost sales.
Retailers that offer same-day delivery experience:
- Higher Conversions – Customers complete more purchases when immediate delivery is an option.
- Lower Fulfillment Costs – Leveraging Uber’s delivery network is often more affordable than traditional overnight shipping.
- Stronger Customer Loyalty – Fast, reliable fulfillment builds trust and keeps customers coming back.
For brands, the challenge isn’t just speed—it’s scalability, cost control, and operational efficiency.
That’s where OMS-powered same-day logistics come in—helping brands connect inventory, automate fulfillment, and offer fast, reliable delivery without adding operational headaches.
The Power Behind Same-Day Delivery: It’s More Than Just a Courier
Retailers can’t just add a same-day shipping option at checkout and call it a day. Fast fulfillment requires an intelligent, well-integrated system to ensure orders move seamlessly.
Here’s how an OMS makes same-day delivery possible:
- Real-Time Store Inventory Visibility
Ensure customers only see same-day delivery options for products that are truly available. An OMS syncs real-time stock levels across all locations, preventing order failures and customer frustration. - Smart Order Routing
Speed is everything. An OMS can automatically direct same-day delivery orders to the closest store with available inventory—reducing travel time and fulfillment delays. - Delivery Partner Integration
The moment an order is placed, an OMS can send an instant request to a same-day delivery partner, seamlessly coordinating the pickup and delivery process. No manual steps required. - Automated Order Updates & Notifications
From the moment an order is confirmed to final delivery, customers stay informed with real-time updates, reducing WISMO (“Where is my order?”) inquiries and increasing confidence in the brand.
Same-Day Shipping Without the High Costs: A Smarter Approach
You may assume that faster shipping equals higher costs. But by leveraging Uber’s last-mile delivery network and existing store inventory, same-day delivery can actually be more cost-effective than traditional shipping models.
- Lower fulfillment costs: No need for expensive overnight shipping—Uber’s dynamic network keeps pricing competitive.
- Better inventory utilization: Stores become mini fulfillment centers, reducing excess stock and improving sell-through rates.
- Happier customers, fewer abandoned carts: Immediate delivery removes a key friction point in online shopping.
It’s a win-win for both brands and shoppers.
Is Your Business Ready for Same-Day Delivery?
Speed wins, and brands that prioritize faster, more cost-effective fulfillment will gain a competitive edge.
With Deck Commerce OMS + Uber Same-Day Delivery, retailers can roll out seamless, scalable same-day shipping—without adding complexity or cost.
Connect with us to talk about scaling same-day delivery for your brand.