Same-Day Delivery Solutions: How Faster Fulfillment Drives Sales & Lowers Costs

By Noelle Reinhold
February 24, 2025

Shoppers don’t just want their orders fast—they expect them fast.

Yet, many ecommerce brands hesitate to roll out same-day delivery due to logistics challenges and cost concerns. The good news? Same-day delivery doesn’t have to be complicated—or expensive.

By leveraging an integration with a same-day courier service, like Uber, and a powerful Order Management System (OMS), brands can offer rapid fulfillment while optimizing costs—turning speed into a competitive advantage.

Why Brands Are Prioritizing Same-Day Delivery Services

Modern consumers shop with urgency. Whether it’s a last-minute gift, an essential item, or a spontaneous purchase, long shipping times lead to lost sales.

Retailers that offer same-day delivery experience:

  • Higher Conversions – Customers complete more purchases when immediate delivery is an option.
  • Lower Fulfillment Costs – Leveraging Uber’s delivery network is often more affordable than traditional overnight shipping.
  • Stronger Customer Loyalty – Fast, reliable fulfillment builds trust and keeps customers coming back.

For brands, the challenge isn’t just speed—it’s scalability, cost control, and operational efficiency.

That’s where OMS-powered same-day logistics come in—helping brands connect inventory, automate fulfillment, and offer fast, reliable delivery without adding operational headaches.

The Power Behind Same-Day Delivery: It’s More Than Just a Courier

Retailers can’t just add a same-day shipping option at checkout and call it a day. Fast fulfillment requires an intelligent, well-integrated system to ensure orders move seamlessly.

Here’s how an OMS makes same-day delivery possible:

  1. Real-Time Store Inventory Visibility
    Ensure customers only see same-day delivery options for products that are truly available. An OMS syncs real-time stock levels across all locations, preventing order failures and customer frustration.
  2. Smart Order Routing
    Speed is everything. An OMS can automatically direct same-day delivery orders to the closest store with available inventory—reducing travel time and fulfillment delays.
  3. Delivery Partner Integration
    The moment an order is placed, an OMS can send an instant request to a same-day delivery partner, seamlessly coordinating the pickup and delivery process. No manual steps required.
  4. Automated Order Updates & Notifications
    From the moment an order is confirmed to final delivery, customers stay informed with real-time updates, reducing WISMO (“Where is my order?”) inquiries and increasing confidence in the brand.

Same-Day Shipping Without the High Costs: A Smarter Approach

You may assume that faster shipping equals higher costs. But by leveraging Uber’s last-mile delivery network and existing store inventory, same-day delivery can actually be more cost-effective than traditional shipping models.

  • Lower fulfillment costs: No need for expensive overnight shipping—Uber’s dynamic network keeps pricing competitive.
  • Better inventory utilization: Stores become mini fulfillment centers, reducing excess stock and improving sell-through rates.
  • Happier customers, fewer abandoned carts: Immediate delivery removes a key friction point in online shopping.

It’s a win-win for both brands and shoppers.

Is Your Business Ready for Same-Day Delivery?

Speed wins, and brands that prioritize faster, more cost-effective fulfillment will gain a competitive edge.

With Deck Commerce OMS + Uber Same-Day Delivery, retailers can roll out seamless, scalable same-day shipping—without adding complexity or cost.

Connect with us to talk about scaling same-day delivery for your brand.

About the Author
Noelle Reinhold

Noelle is a marketing leader passionate about helping D2C brands optimize and elevate their omnichannel shopping experiences to thrive in today's competitive landscape.

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