How an Order Management System Can Help Retailers Manage Discounts Effectively

Discounts are more than just a tactic to attract deal-seekers—they can be a strategic driver of revenue and customer loyalty. For ecommerce brands, mastering discount strategies isn’t just about immediate sales; it’s about creating long-term value. 

A recent Mastercard analysis showed that holiday e-commerce sales continue to thrive, with smart promotions playing a key role. Additionally, 67% of shoppers are more likely to return to a retailer after a well-executed discount or deal. 

However, managing discounts effectively requires precision, especially during high-volume seasons. This is where an order management system (OMS) like Deck Commerce can simplify discount management, offering out-of-the-box functionality to manage even the most complex scenarios. 

The Importance of Discount Management for Ecommerce 

Discounting isn’t as simple as creating a coupon code. To truly leverage discounts, brands must: 

• Track discounts for individual items and entire orders.
• Ensure discounts are applied accurately across multiple shipments.
• Properly capture and reconcile discounts to avoid revenue leakage. 

Without addressing these elements, brands risk financial errors, customer dissatisfaction, and missed growth opportunities. 

How Deck Commerce Simplifies Discount Management 

Deck Commerce offers a smarter approach to discount management by addressing the most complex challenges brands face, with out-of-the-box transaction processing functionality designed to meet operational needs immediately. Key features include: 

1. Track Discounts at Every Level 

Deck Commerce provides full visibility into how discounts impact individual items and entire orders. This granularity helps brands avoid over-discounting while providing transparent, detailed receipts to customers. Additionally, having in-depth data on how discounts are applied allows brands to analyze their promotions and refine strategies for the future. 

Example: A 15% off item-level discount is applied alongside a 10% off order-level discount. Customers see fairness in the pricing, and financial reconciliation is accurate. 

2. Ensure Discounts Are Applied Across Shipments 

For brands offering split shipments or fulfilling from multiple locations, Deck Commerce prorates discounts dynamically, eliminating guesswork. This ensures financial accuracy and a consistent customer experience. 

Example: A customer places an order that ships from two separate locations. Deck Commerce automatically prorates the order-level discount proportionally between the shipments, ensuring clarity and compliance. 

3. Simplify Returns for Discounted Items 

Deck Commerce calculates and manages returns for discounted items seamlessly, whether they involve line-level or order-level discounts. This includes complex scenarios such as Buy One, Get One Free (BOGO) promotions. The system ensures that returns are processed accurately, reducing manual effort for customer service teams and preventing revenue leakage. 

Example: A customer purchases a $100 product and receives a $50 product for free as part of a "Buy One, Get One Free" promotion. If they return the $100 product, Deck Commerce calculates the refund based on the transactional price of the free item, ensuring only $50 (or any amount pre-determined by the merchant) is refunded.

Why Ecommerce Brands Need Smarter Discount Management 

For growing e-commerce brands, effective discount management isn’t optional—it’s a necessity. By leveraging tools like Deck Commerce, brands can: 

• Execute strategic promotions that boost revenue without shrinking margins.
• Deliver seamless customer experiences with accurate billing and transparency.
• Gain confidence in their operations, even during high-volume seasons.
• Leverage detailed discount data to evaluate past promotions and optimize future strategies. 

Deck Commerce transforms discount management from a logistical headache into a competitive advantage, empowering brands to focus on growth. 

Ready to Optimize Your Discount Strategy? 

Smart discounts fuel growth, but only when managed effectively. With out-of-the-box functionality designed for operational precision, Deck Commerce ensures your e-commerce discount strategies are scalable and impactful. 

Contact us to learn more.