Your business is growing and evolving at a rapid rate. Or maybe you’re a reputable brand who is taking their direct-to-consumer initiatives to a new level. Now what?
How do you ensure that your customers’ expectations are not just met, but exceeded? How will you scale? What technology do you need? And, what about everything that happens once the customer clicks “place order”? What about your order management solution? Will it be a specialized best-of-breed system? Can your current ERP system handle the processing of your customers orders? What about your storefront’s capabilities?
Simply put, the best choice is what’s best for your business, but it’s important to understand your options so you can make the right choice.
Understanding your Order Management Options
Option 1: Leveraging your ERP System
Many ERP systems have “order management modules” or the ability to be customized to handle the simple processing of orders from your online storefront. Just because these capabilities exist doesn’t mean they are a viable option for your rapidly growing business.
Why not? Perhaps the most important reason is that your ERP system was never originally intended to manage the processes around selling to customers. Things like customer communication, granting appeasements or adjustments, and handling returns are all flows that are unique to customer selling and require automating previously complex workflows that can scale with your business as it grows. While you may be able to find workarounds to handle most of your current use cases today, the question is, are these use cases scalable?
Option 2: Software Suites
If you have an ecommerce system like Salesforce Commerce Cloud, Magento or other similar platforms, it may seem like an easy choice to leverage their OMS. For some retailers, this is viable option that can help simplify the technology stack and meet most of their business requirements.
However, as a lot of retailers have found, the OMS technology that exists within these suites is often light and not near as flexible as they need. Challenges can quickly arise as retailers continue to scale and grow, especially if they have plans for omnichannel commerce.
Option 3: Best-in-Breed OMS Solution
A best-in-breed order management solution, like Deck Commerce, is focused on providing the best features and functionality throughout the full life cycle of a consumer’s order. Focused expertise typically means that the solution can handle both current and future needs, with the distinct advantages of quicker implementations, higher returns on investment, and flexibility.
Adding new solutions into a technology stack can seem overwhelming. However, it’s important for retailers to understand where they plan to take their business in the upcoming years. Having the right foundation in place is critical to successfully scaling and growing.