Balancing Inventory Allocation in a Multi-Channel Environment
Managing inventory across various sales channels can be a complex puzzle, as each channel has distinct characteristics. Retailers face a push-and-pull dynamic with each sales point. Ecommerce often experiences peak demand in shorter, unpredictable cycles, while physical locations require stable stock to meet customer expectations. On the other hand, marketplaces like Amazon demand quicker inventory turnarounds and adherence to specific stock and shipping protocols. In this scenario, how do retailers find a balance?