Understanding Backorder vs Out-of-Stock: What Every E-commerce Business Should Know

The Short Answer: The key difference between backorders and out-of-stocks lies in availability and customer options: backorders allow customers to purchase items that are temporarily unavailable but will be restocked soon with a clear delivery timeline, while out-of-stock items are completely unavailable for purchase with uncertain restocking plans.

In this blog, you'll learn the fundamental distinctions between these inventory scenarios, their root causes, and their impacts on both customer experience and business operations. We'll explore strategic advantages of each approach, examine how they affect purchasing decisions and business metrics, and introduce how you can transform your inventory challenges into opportunities for growth, efficiency, and enhanced customer loyalty. Discover practical solutions that will help your retail business maintain optimal inventory levels across all channels.

What Is the Difference Between Backorder vs Out-of-Stock?

While these terms might seem similar at first glance, ‘backorder’ and ‘out-of-stock’ statuses represent fundamentally different inventory scenarios with distinct implications for business operations and customer experience. Understanding these differences is fundamental to maintaining real-time efficiency and implementing effective inventory management strategies.

Backorder:

A backorder occurs when a product is temporarily unavailable but can still be purchased. In this situation, retailers maintain the ability to accept orders while providing customers with regular updates about estimated delivery times. The inventory management system actively tracks these orders and manages customer expectations through status updates about their delayed fulfillment. This approach signals that while customer demand exceeds immediate supply chain capacity, the backordered product will become available through scheduled production or replenishment.

Out-of-Stock:

An out-of-stock situation indicates the product is currently unavailable for immediate purchase. When an out-of-stock item appears in the online store, customers cannot place orders at that moment. The timeline for product availability may vary depending on the retailer's inventory management system and supply chain capabilities. The system shows the item as temporarily unavailable, often with options for customers to receive notifications when the item returns to stock.

Comparing Backorders and Out-of-Stocks:

Both backorders and out-of-stock scenarios present unique challenges and opportunities for retailers. Understanding the distinctions between these inventory situations is critical for developing effective strategies that maintain customer satisfaction while optimizing business operations. Let's explore how each scenario impacts customer experience and business operations differently.

Handling Orders:

The key distinguishing characteristics between these two scenarios lie in their handling of customer orders and business implications. 

Backorder:

  • Maintain customer satisfaction through clear expectations
  • Preserve the sale during temporary unavailability
  • Indicate high demand for popular products
  • Create positive marketing opportunities around high-demand items 

Out-of-stock:

  • Provide opportunities to improve inventory planning
  • Allow for system updates or product improvements
  • Help identify true customer demand patterns
  • Create opportunities for transparent customer communication

 

Root Causes:

Backorders and out-of-stock situations stem from distinct yet connected causes that impact operational efficiency and customer satisfaction.

Backorder Triggers:

  • Supply chain disruptions 
    • Global events affecting international shipping 
    • Localized transportation challenges 
  • Manufacturing delays
    • Raw materials shortages
    • Production capacity limitations
    • Quality control issues 
  • Customer demand forecasting challenges
    • Seasonal spikes, while often predictable, can still overwhelm inventory levels if not properly planned for, especially when combined with other supply chain pressures.

Out-of-Stock Triggers:

  • Inventory system limitations
    • Enterprise resource planning (ERP) synchronization issues
    • Point-of-sale integration challenges
  • Distribution center constraints
    • Warehouse capacity limitations
    • Order processing bottlenecks
    • Fulfillment staff shortages
  • Demand planning complexities
    • Multichannel inventory allocation challenges
    • Flash sales depleting available stock more quickly than anticipated, particularly when combined with limited visibility across sales channels

The role of integrated systems in preventing both backordered products and out-of-stock situations cannot be overstated. Modern inventory management systems serve as the central nervous system for retail operations, providing real-time visibility across channels and automating critical inventory management processes. These systems help maintain:

  • Optimal stock levels
  • Coordinate multichannel fulfillment
  • Ensure accurate inventory allocation across various sales channels and warehouses

Impact on Purchasing Decisions:

Backorder:

When faced with a backordered item, customers can make an informed choice about whether to wait for the item or seek alternatives, knowing they have a guaranteed later date for delivery. 

Out-of-stock:

Out-of-stock products provide customers with clear information about current availability, allowing them to make informed decisions about waiting for restocking notifications or exploring alternatives. 

Understanding these distinctions enables retailers to better manage inventory strategies and customer communications, ultimately delivering a more transparent and satisfying shopping experience.

 

Impact on Business:

While inventory challenges like backordered items and out-of-stock situations present different scenarios, they each carry distinct implications for business operations and customer satisfaction. Understanding these impacts is crucial for developing effective inventory management strategies.

Backorder Management Advantages:

Backorder management, when executed strategically, can offer several significant advantages. From an operational efficiency perspective, maintaining backordered products:

  • Reduces warehouse storage costs and associated overhead expenses
  • Optimizes stock levels while still capturing customer demand
  • Serves as valuable demand indicators, providing real-time data about product popularity and helping inform future inventory decisions

Perhaps counterintuitively, backorders can actually strengthen customer loyalty when handled with transparent communication. When customers are willing to wait for high-demand products, it creates opportunities for proactive customer service and relationship building. Companies can leverage this waiting period to provide regular updates and build anticipation for the product. There are also cash flow benefits, as businesses can secure orders and revenue commitments without carrying extensive physical inventory.

Out-of-Stock Considerations:

Out-of-stock situations present their own set of strategic considerations:

  • Provide valuable insights into actual demand patterns
  • Maintain customer goodwill through transparency (when communicated effectively)
  • Create opportunities to reconnect with customers through back-in-stock notifications
  • Allow businesses to reallocate resources to other high-performing products
  • Offer natural pause points to evaluate product performance and make improvements

For enterprise retailers managing multiple brands and fulfillment channels, understanding these inventory scenarios emphasizes the importance of inventory management systems. Both backorders and out-of-stock situations can be strategically managed with real-time visibility and proactive inventory allocation across channels. However, according to industry studies, retailers face significant financial implications from inventory issues, with these situations leading to substantial revenue losses. 

Transform Your Inventory Management 

Managing inventory across multiple supply chain nodes and fulfillment locations presents challenges. From fragmented systems to delayed stock updates and limited demand forecasting capabilities, these issues can significantly impact customer satisfaction and operational efficiency. 

Deck Commerce's Order Management System (OMS) is designed to meet the demands of modern inventory management. Our platform consolidates stock levels from all your locations—warehouses, online stores, and fulfillment centers—into a single, intuitive interface that provides real-time visibility and control.

By implementing Deck Commerce's OMS, retailers experience significant improvements in their operations:

  • Better management of both out-of-stock situations and backordered items helps maintain customer satisfaction and optimize sales opportunities
  • Real-time visibility enables confident inventory promising, even against inbound stock
  • Regular updates across all channels prevent overselling and inventory discrepancies
  • The platform's intelligent analytics drive smarter replenishment decisions, optimizing stock levels and reducing carrying costs.

Ready to transform your inventory management and deliver exceptional customer experiences? Contact Deck Commerce today to discover how our OMS can revolutionize your operations. Take the first step toward effective inventory management today!

 

 

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