Discounts are more than just a tactic to attract deal-seekers—they can be a strategic driver of revenue and customer loyalty. For ecommerce brands, mastering discount strategies isn’t just about immediate sales; it’s about creating long-term value.
A recent Mastercard analysis showed that holiday e-commerce sales continue to thrive, with smart promotions playing a key role. Additionally, 67% of shoppers are more likely to return to a retailer after a well-executed discount or deal.
However, managing discounts effectively requires precision, especially during high-volume seasons. This is where an order management system (OMS) like Deck Commerce can simplify discount management, offering out-of-the-box functionality to manage even the most complex scenarios.
Discounting isn’t as simple as creating a coupon code. To truly leverage discounts, brands must:
Without addressing these elements, brands risk financial errors, customer dissatisfaction, and missed growth opportunities.
Deck Commerce offers a smarter approach to discount management by addressing the most complex challenges brands face, with out-of-the-box transaction processing functionality designed to meet operational needs immediately. Key features include:
Deck Commerce provides full visibility into how discounts impact individual items and entire orders. This granularity helps brands avoid over-discounting while providing transparent, detailed receipts to customers. Additionally, having in-depth data on how discounts are applied allows brands to analyze their promotions and refine strategies for the future.
Example: A 15% off item-level discount is applied alongside a 10% off order-level discount. Customers see fairness in the pricing, and financial reconciliation is accurate.
For brands offering split shipments or fulfilling from multiple locations, Deck Commerce prorates discounts dynamically, eliminating guesswork. This ensures financial accuracy and a consistent customer experience.
Example: A customer places an order that ships from two separate locations. Deck Commerce automatically prorates the order-level discount proportionally between the shipments, ensuring clarity and compliance.
Deck Commerce ensures returns for discounted items are calculated accurately—whether they involve line-level or order-level discounts. This includes complex scenarios such as Buy One, Get One Free (BOGO) promotions and prorated discounts. The system also automates tax adjustments, ensuring compliance with tax regulations and preventing over- or under-refunding.
Example: A customer purchases a $100 product and receives a $50 product for free as part of a "Buy One, Get One Free" promotion. If they return the $100 product, Deck Commerce calculates the refund based on the transactional price of the free item, ensuring only $50 (or any pre-determined amount) is refunded—along with the appropriate tax adjustment.
For growing e-commerce brands, effective discount management isn’t optional—it’s a necessity. By leveraging tools like Deck Commerce, brands can:
Deck Commerce transforms discount management from a logistical headache into a competitive advantage, empowering brands to focus on growth.
Smart discounts fuel growth, but only when managed effectively. With out-of-the-box functionality designed for operational precision, Deck Commerce ensures your e-commerce discount strategies are scalable and impactful.