Katie McKeever | Yotpo

Katie currently leads Product Marketing for Yotpo's Loyalty and Referrals solution. Prior to Product Marketing, Katie spent 3.5 years as an Enterprise Customer Success Manager at Yotpo, working closely with leading brands in the fashion vertical like Patagonia, Steve Madden, and UNTUCKit to consistently deliver ROI and add value to their businesses by leveraging Yotpo's suite of solutions.

[Guest Post] How to Build an Omnichannel Loyalty Program

Omnichannel commerce means more than BOPIS and curbside pickup. It means consumers have a unified, seamless shopping experience no matter the interaction point. This includes how they engage with a brand’s loyalty programs, whether in-store or online.