A Letter from the CEO: 2017 In Review

By Chris Deck
February 01, 2018

It’s an honor and privilege to share another year-end recap for Deck Commerce. We roared into 2017 with great enthusiasm and momentum, and we have not missed a beat as we've grown and innovated.

By sitting at the confluence of front-end solutions (ECP, POS) and back-end systems (EPR, WMS), we have a truly unique perspective on the forces driving disruption in retail. What is clear is that technology and technology-driven leaders, such as Amazon, have changed consumer shopping behaviors and expectations. What may not be as clear is that this is not the beginning of the “retail apocalypse,” but rather the dawn of a new retailing model that blurs the lines between physical and digital channels… omni-channel commerce.


In omni-channel commerce consumers are able to quickly and seamlessly engage a product or brand within a personalized experience across channels… retail stores, eCommerce sites, marketplaces and everything in between. This new retailing model empowers consumers to shop, buy, and fulfill from anywhere at any time. The brands and retailers who transform their approach and leverage their full assortment of retailing channels will emerge stronger and healthier than ever before.


And that is where we have experienced the greatest success and growth in 2017… helping retailers solve the complex challenges of fulfillment optimization associated with omni-channel commerce. Our cloud-based Order Management System (OMS) simplifies the data transfer and processing needs across front-end channels and back-end legacy systems. We enable our customers to stand-up modern shopping experiences quickly, to optimize their inventory and fulfillment networks, and to enhance their agility and ability to expand relationships with their consumers.


Some of the customers we welcomed onto the solution this year included Chinese Laundry, Build-a-Bear, Ardene, and Big R Stores. They joined our other great customers, such as New Balance, Rawlings, and Warrior, in innovating and leading within their respective industries. In fact, I was quite proud when visiting the NRF earlier this month to see New Balance featured as an Innovation Trailblazer by Salesforce, and Build-a-Bear featured as a retailing leader by Microsoft.


We built on our partnership with Salesforce Commerce Cloud in 2017, and expanded our technology partners with additional leaders in payments (Cybersource, FirstData, Moneris), fraud (Kount, Decision Manager), tax (Avalara), and loyalty (Clutch). We rolled out additional reporting options, advanced APIs to streamline integrations, enhanced support for pre-orders and backorders, and a revolutionary new model for in-store fulfillment. We’ll build off this in 2018 with additional omni-channel enhancements, including a new and innovative approach to managing subscriptions and recurring orders.

None of this is remotely possible without our amazing team. Our company culture embodies passion and dedication, which is one of our true strengths as an organization. It’s not by accident that our customers experienced impressive 28% year-over-year growth, beating industry averages by over 115%.


Like last year, we are very excited about the year ahead. If you are a retailer who is curious about whether we can help you deliver omni-channel commerce, contact us today. And if you’re interested in joining our team to contribute to our mission of delivering the best OMS in the market, submit your resume... we’re hiring!


Chris Deck


About the Author
Chris Deck

Founder and CEO

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