How HARMAN scaled globally and improved fulfillment efficiency with Deck Commerce
Introduction
When you’re delivering premium consumer electronics worldwide, speed, precision, and flexibility aren’t optional—they’re expectations. For HARMAN, serving a global customer base while meeting the complex demands of modern fulfillment requires more than just operational excellence. It requires the right partner.
With Deck Commerce, HARMAN unlocked the agility to expand into new markets, optimize fulfillment strategies, and deliver better customer experiences, all while driving operational efficiencies and reducing costs.
The challenge
As HARMAN grew its DTC presence globally, new complexities emerged:
- Supporting ecommerce and retail fulfillment across North America, Europe, and APAC
- Integrating seamlessly with SAP for finance, inventory, and customer service functions
- Improving customer service workflows while enhancing visibility across all fulfillment nodes
- Supporting diverse regional fulfillment models, from Best Buy BOPIS in the U.S. to distributor pick-pack-ship in India
They needed a solution that could flex to meet the needs of both global expansion and localized fulfillment strategies without adding unnecessary overhead.
The solution
HARMAN partnered with Deck Commerce to streamline and centralize their order management across markets and fulfillment channels. With a unified OMS foundation, HARMAN gained real-time inventory visibility, flexible routing logic, and advanced integrations with SAP, all critical for delivering a seamless customer experience while supporting growth.
Whether managing multiple distribution centers in India or launching new retail delivery options in Europe and North America, Deck Commerce provides the scalability and control HARMAN needs to expand with confidence and drive measurable business impact.