How Rawlings delivers flawless custom gear and handles sales surges
Introduction
When your brand is built on performance, shoppers expect nothing less. Rawlings has earned its reputation by delivering premium sporting goods to athletes and fans alike, including fully personalized products that help players stand out. But meeting those expectations takes more than quality craftsmanship: it takes operational precision behind the scenes.
The challenge
Before Deck Commerce, Rawlings relied on legacy systems and manual workarounds to process orders, including complex, personalized products like custom gloves. But as the brand grew and product drops became more frequent, those systems struggled to keep up. High volumes, unique fulfillment rules, and personalization logic created friction at every step, making it harder to:
- Support dozens of custom product variations, each with unique fulfillment rules
- Route and process high-complexity orders with zero delays or manual intervention
- Stay reliable and responsive during massive spikes in order volume
To protect the customer experience and stay competitive, Rawlings needed a solution that could handle both day-to-day operations and the extreme surges that define a modern brand.
The solution
With Deck Commerce, Rawlings replaced manual processes and rigid systems with a centralized platform designed for performance. Working closely with Rawlings’ operations and ecommerce teams, Deck Commerce tailored workflows to meet their unique fulfillment and personalization requirements. Automated processes now handle even the most complex custom orders, while advanced routing logic ensures speed and accuracy during peak demand. With greater visibility, control, and scalability, Rawlings can deliver every glove, bat, and ball exactly how shoppers expect: on time and without surprises.