How Newell Brands streamlined DTC ops, launched 15+ brands, and continues to scale
Introduction
With over 50 brands in their portfolio, Newell needed more than patchwork systems to scale their direct-to-consumer operations. Fragmented technology, siloed inventory, and inconsistent processes slowed growth and added unnecessary costs. To stay competitive, they needed a centralized, flexible foundation built for multi-brand scale.
The challenge
Managing dozens of brands across multiple backend systems and selling channels created complexity and rising operational costs. Inventory was disconnected. Order processes varied by brand. Some teams were forced to rely on repurposed ERPs to manage orders, making growth harder, slower, and more expensive.
Newell needed a solution with the flexibility to support each brand’s unique requirements and the control to scale their DTC operations efficiently.
The solution
Newell partnered with Deck Commerce to centralize order operations and simplify their technology footprint. With one system for order management, real-time inventory visibility, and brand-specific configuration options, Newell reduced costs, eliminated operational silos, and gained the agility to grow faster, without adding complexity.