How Build-A-Bear scaled faster, fulfilled smarter, and surprised shoppers with same-day delivery
Introduction
When your product is all about joy and personalization, fulfillment can’t be generic. Build-A-Bear needed a backend that could match the magic they create for each guest: one that could support new fulfillment channels, reduce costs, and deliver faster, no matter how or where shoppers buy.
The challenge
Build-A-Bear originally managed orders through a homegrown solution. But as the brand explored new sales channels and customer expectations shifted, challenges arose.
- They lacked a true omnichannel foundation to connect inventory, orders, and fulfillment across channels.
- They shared that adding new fulfillment methods felt cumbersome, requiring manual workarounds or expensive custom development.
- Their existing setup couldn’t deliver the flexibility needed to grow, innovate, or pivot quickly.
The solution
Build-A-Bear selected Deck Commerce to unify its backend operations and unlock true omnichannel capabilities. With out-of-the-box workflows, advanced routing logic, and deep integration with retail systems, Deck Commerce provided the foundation for scalable, future-ready fulfillment.
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