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Jennifer helps brands like Hershey’s, Purina, and Capitol Federal cultivate a deep understanding of the intersection of consumer motivations and client business needs, keeping the customer at the center of every decision as a Strategic Planning Director at DEG. When not helping brands optimize the customer experience, she can be found in the cheering section at her three sons’ sporting events.
Going direct to consumer is all the rage these days. Yet many consumer goods brands can’t quickly and efficiently adopt a DTC model without first addressing the common challenges many modern companies are facing in the digital age.