Jennifer Hagen | DEG

Jennifer helps brands like Hershey’s, Purina, and Capitol Federal cultivate a deep understanding of the intersection of consumer motivations and client business needs, keeping the customer at the center of every decision as a Strategic Planning Director at DEG. When not helping brands optimize the customer experience, she can be found in the cheering section at her three sons’ sporting events.

[Guest Post] Should Retailers Embrace a DTC Model?

Going direct to consumer is all the rage these days. Yet many consumer goods brands can’t quickly and efficiently adopt a DTC model without first addressing the common challenges many modern companies are facing in the digital age.