New Balance Re-Launches Outlet Website

New Balance guerilla marketing


Deck Commerce, an enterprise class ecommerce platform, and New Balance's online outlet store called Joe’s New Balance, announced the launch of Joe’s updated website powered by the Deck Commerce Platform. 

As part of Joe’s New Balance Outlet’s overall digital strategy, the feature-rich and responsive designed site allows Joe’s shoppers to now have the same experience across all devices, giving customers a better online shopping experience.

New Features of Joe’s New Balance’s redeveloped website include:

  • Expanded visual merchandising capabilities for all categories
  • Responsive design to accommodate customer browsing on various devices
  • Easier navigation for searching and shopping
  • Simplified, one-page checkout

 “Today’s customers have a buy now, buy fast mentality; they want retailers to make it easy and convenient to find what they are looking for when shopping online. The Deck Commerce platform delivers a superior shopping experience, encourages brand loyalty and ultimately increases sales.” Said Chris Deck, CEO & Founder, Deck Commerce. “We are thrilled to partner with New Balance and look forward to further expanding their ecommerce capabilities”

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