The popularity of shopping online has dramatically increased over the last decade and many companies have pumped large portions of their technology budgets into high-impact eCommerce storefronts; the same level of investment and innovation, however has not reached the retail store. At Deck Commerce we understand the importance of providing a cohesive experience across all channels.
It is with this in mind that New Balance partnered with Deck Commerce to bring a rich experience into their physical retail stores. By leveraging their Demandware storefront platform and Deck Commerce Product Information Management tool (PIM), New Balance piloted a project that extends the brands’ digital product information and inventory into the hands of retail associates through a rich-experience Apple iPad application. The goal is to provide “Endless Aisle” functionality, detailed product information, and helpful sales tools to ensure New Balance customers receive the best in-store experience possible.
The first version of the In-Store App has been in place since 2012 and has dramatically improved the in-store shopping experience. The latest version, which leverages Demandware, is scheduled to go-live in early 2015. Stay tuned… the omni-channel revolution us under way!