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New Balance Leverages PIM and Demandware to Launch In-Store iPad App

Christa Range
January 21, 2015

The popularity of shopping online has dramatically increased over the last decade and many companies have pumped large portions of their technology budgets into high-impact eCommerce storefronts; the same level of investment and innovation, however has not reached the retail store. At Deck Commerce we understand the importance of providing a cohesive experience across all channels.


It is with this in mind that New Balance partnered with Deck Commerce to bring a rich experience into their physical retail stores. By leveraging their Demandware storefront platform and Deck Commerce Product Information Management tool (PIM), New Balance piloted a project that extends the brands’ digital product information and inventory into the hands of retail associates through a rich-experience Apple iPad application. The goal is to provide “Endless Aisle” functionality, detailed product information, and helpful sales tools to ensure New Balance customers receive the best in-store experience possible.


The first version of the In-Store App has been in place since 2012 and has dramatically improved the in-store shopping experience.  The latest version, which leverages Demandware, is scheduled to go-live in early 2015. Stay tuned… the omni-channel revolution us under way!

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