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New Balance Expands eCommerce Operations

Christa Range
June 24, 2016

New Balance expands ecommerce operations with Deck Commerce

To support its growing eCommerce business, New Balance opened a larger eCommerce fulfillment center this week in Earth City, MO. In addition to the 200+ New Balance employees that run the direct-to-consumer operations out of their Sunset Hills office, the new fulfillment center will employ over three dozen people.


According to the St Louis Post Dispatch, the state-of-the-art fulfillment center is approximately 165,000 square feet and has the capacity to handle over 60,000 orders in a month. This is approximately 4 times the size of their previous 40,000 square foot facility in Fenton.


Bill Jacoby, the General Manager of New Balance’s St Louis eCommerce operations, notes “The distribution center allows us to fulfill the growth rates our business is experiencing. Not only will it service our growth, but it will meet the ever-increasing demands of the online consumer, who demands outstanding service and delivery.”


Deck Commerce software (OMS and PIM) powers the direct-to-consumer eCommerce operations for New Balance in both the United States and abroad.

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