Demandware Partnership Executed

Partners in a business meeting

Deck Commerce has entered into a partnership agreement with Demandware at the Premier Level within their LINK Technology Partner Program.

With today’s connected consumers at the center of commerce, Demandware acknowledges that no single vendor can provide the differentiated experience consumers are seeking. As a result, the LINK Technology Partner Program strives to bring together best-in-class commerce solutions to deliver innovation and mutual success.

The Demandware LINK Technology Partner Program takes a unique approach to partnerships by enabling value-added tools and applications to inter-operate with the Demandware platform. Once integrated, these technologies are made available to Demandware customers through the LINK Marketplace, allowing retailers to weave together rich, robust capabilities commonly deployed with a platform to deliver best-in-class commerce solutions.

Demandware customers recognize that the competitive battlefield is rapidly shifting from brick-and-mortar to omni-channel and globalization strategies; they recognize that to remain competitive, they must constantly innovate to attract, convert and grow customer relationships across web, mobile and social commerce. Demandware customers are motivated to continuously innovate to build profitable and lasting customer relationships. This translates into an active, vibrant marketplace for LINK Technology Partners.

As a Premier Partner, Deck Commerce will benefit from the added trust and value of a certified integration as well as significant marketing exposure through joint programs and a more hands on approach to partnership. Demandware works most closely with its Premier Partners and, accordingly, these partners are more prominently displayed throughout LINK Technology Partner marketing vehicles and programs.

We have engaged Lyons Consulting Group, a leading Demandware System Integration vendor, to assist us with the cartridge certification process and are scheduled to wrap up our certification in April 2016. The owner/founder of Deck Commerce, Christopher Deck, will be attending this years Exchange Conference in Florida and looks forward to sharing the exciting benefits of this new partnership.

About Demandware Demandware, the category defining leader of enterprise cloud commerce solutions, empowers the world’s leading retailers to continuously innovate in our complex, consumer-driven world. Demandware’s open cloud platform provides unique benefits including seamless innovation, the LINK ecosystem of integrated best-of breed partners, and community insight to optimize customer experiences. These advantages enable Demandware customers to lead their markets and grow faster. For more information, visit

About Lyons Consulting Group Lyons Consulting Group is the industry’s premier eCommerce Digital Agency, serving brand, retail, and B2B organizations with tailored eCommerce solutions that maximize online potential. Headquartered in Chicago, the firm offers a full range of services beginning with Digital Strategy and Digital Marketing and extending through Experience Design, Platform Implementation, Application Development, Hosting and Support. The approach is holistic—to provide every client with a creative, robust and increasingly profitable eCommerce website.

About the Author
Kris Ninnis

Director of Partner Relationships

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