It's no secret that retail brands need a robust online presence. However, despite knowing what's needed, many companies not only lack an omni-channel solution, they also don't understand how to go about implementing the necessary processes and platforms.
Inefficient inventory management leads to sunk costs on dead stock and unnecessary storage expenses. Stocking too much product in your warehouse eats up a considerable amount of your budget due to excess costs associated with storage, transportation, obsolescence, taxes and insurance. It can also increase the chance of internal or external theft.
When employees start working on a new business software solution, it's imperative that the system be intuitive, easy to use and streamlined for the most efficient workflows. These features fall under the "user interface" umbrella. Not to be confused with "user experience," which covers the analytical and technical aspects of the software, according to Career Foundry, the UI represents how employees who use the system interact with, respond to and perceive the business software solution.
As I was flying back from Las Vegas last night I had some time to reflect on yet another very successful and inspiring conference orchestrated by the Salesforce Commerce Cloud team. In case you don’t know, the Xchange conference is an annual event designed to bring together the community of customers, vendors, and industry experts all focused on delivering unified commerce through the Salesforce suite of cloud applications. The conference this year was at the Aria Resort & Casino (awesome venue, by the way) and here are my 3 key take-aways…
The rise of the smartphone and the ubiquity of home computers have made a rough go of it for traditional brick-and-mortar shops as consumers shift their focus to online purchases. As a result, many retailers have jumped into the bustling world of e-commerce, and for good reason: Since 2000, online channels have provided three-quarters of retail sales growth, according to Strategy&. Furthermore, those merchants slow to pivot to the online marketplace - Borders, American Apparel and Aeropostale, to name a few - have either collapsed or filed for Chapter 11 to restructure their debt.
The Salesforce XChange 2017 is right around the corner and we are excited to apart of this great event.
Technology brings us closer together, despite time or distance. These days, the silos that once created struggles for businesses looking to support a global strategy have all but disappeared - so long as the right solutions are in place.
The importance of providing a seamless omni-channel experience to customers is no secret. In fact, PricewaterhouseCoopers discovered that within the next three years, the only aspect that will grow faster than demand for omni-channel is retailers' ability to support a near-flawless execution of this strategy.